DIRECTION | Branding and App Design

Since the year 2020 till today, we have been hit by Covid-19 harder than ever expected. Lives taken, careers ruined, relationships broken, dreams crushed and many more unfortunate repercussions. It is then no surprise that the number of mental and emotional health issues have arisen drastically. DIRECTION is then a concept of healing as it is an app that focuses on basic yet effective methods of finding clarity and direction to one's own happiness through self-love and understanding, connections and knowledge. The overall brand identity is inspired by both street fashion and modernism as the app aims to target youths and young working adults from all over the world.

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